Are You Sending the Wrong Message to Your Customers?
What message are you sending to your customers? The wrong message could be no message at all. In this economy, “Out of Sight – Out of Business” rings oh so true. If your previous customers haven't heard from you in awhile, they will presume you've closed up shop and look to your competitor for the products or services they used to receive from you.
Attracting new clients in this economy can be a challenge. You must persuade folks that you have goods or services they need from you or you need to convince them to switch from their previous provider to you to meet those needs. If you're depending on word of mouth for advertising – you'll get exactly what you pay for. So what are you going to do? You know you have to advertise, but you're worried about whether you can afford to.
You Can't Afford Not to Advertise!
It's not a secret; you know you can't afford not to advertise. Every business has different advertising needs, and what works for one client might not work for another. Put my experience working with small businesses across the Middle Peninsula to work for you helping you determine which course to take.
When you advertise with me, you can be sure that your advertising dollars will be spent wisely, targeting the customer base you need to reach. We'll work together to make your ad catch the eye of our readers and get them to respond to your message. Time is money; don't waste any more of it! Call me today and let's get your company name out there in print and grow your business this year!
Who Sent Ya?
Networking is very important when you're in business to help businesses. If you can recommend a lead to a new business client who turns out to become a new contract advertiser with me and one of my publications, I will show my thanks by offering you one of the following gifts:
- 50 Full Color Business Cards
- 25 Full Color Brochures
- 25 Full Color Flyers
- 100 Full Color Postcards
- A Gift From My Zazzle Store
Exclusively for My Advertisers!
As a way to say “Thank you” to my advertisers, I offer all of them a 15% discount off of all my web services. If you're not on the web, you're missing out on a great marketing tool – and that includes utilizing social media like Facebook and blogging. Let me help you out and save you money while we get you online!
What Do the Big Boys Do?
According to an article written a few years ago in Business Week, Dartmouth University's Amos Tuck School of Business marketing professor, Kevin Lane Keller warns that, "People who starve their brands now will be paying for it in the future." He was speaking of the big mistake that company's make when they cut their advertising budgets to save money during tough economic times.
The Great Depression turned out to be an economic boon for companies who practiced aggressive marketing when their rivals cut back. Because they kept their name out in front through those lean times, they repositioned themselves in their markets. Three major examples can be found in these companies:
Proctor and Gamble — This company's philosophy is to not reduce advertising budgets during times of recession, and by doing so P&G has made progress in every one of the major recessions during its existence.
Camel Cigarettes — In 1920 Camel was the top selling tobacco product until American Tobacco Company produced the Lucky Strike and overtook Camel in 1929. Two years later Camel was overtaken by the Chesterfield brand as well – right in the middle of The Depression. Camel countered with a massive increase in its advertising spending and by 1935 had reclaimed its position in the industry despite the economic depression.
Chevrolet — In the years before The Depression, Ford was outselling Chevrolet by a 10 to 1 margin. When The Depression hit, Chevy continued to expand its advertising budget and by 1931 the “Chevy 6” took the lead in its field.
Now It's Your Turn
You can't afford not to advertise!
I'll help make advertising for your business Easy, Effective and Affordable!